FOR IMMEDIATE RELEASE: 01.09.2023: The Carnegie Free Library of Swissvale fundraising committee has partnered with a local graphic designer and Swissvale resident to develop a new brand identity for the library in anticipation of the building’s planned renovation. Sam Laffey has lived in Swissvale for 13 years and co-owns Porter Loves with her husband where they are dedicated to supporting artists, creative small businesses, and social change agents. In support of the library’s commitment to the community, this branding work was completed at no cost to the library.
Library Director, Dr. Kate Grannemann Coluccio began the project by asking community members what the library means to them. A place for community gathering, friendly librarians and staff, family programming, feeling welcome at any time, and access to books and other resources were among the numerous responses. It became clear that the library is so many things to different people. The new logo’s multi-colored font intentionally represents the rich intersections between the community and the library. The location marker or “dropped pin” paired with a universal library symbol indicates that the building’s physical location is an essential and historical destination. The use of bold and bright colors communicates a fresh identity for a forward-thinking place that values diversity, both in the audiences it serves and the services it provides.
“We’ve been here for the community for over 100 years and we are preparing to be here for many more years to come,” Dr. Coluccio says. “Our new logo signifies the energy and vision behind our efforts as we forge ahead.”